Mitigating a safety recall crisis for a leading U.S. automaker​

Challenge

When a domestic automaker discovered that a potentially life-threatening safety defect had not been properly reported by the company’s previous leadership, Roberti Global was called upon to help manage the company’s response and mitigate the fallout.

Action

As part of an all-hands-on-deck approach, Roberti Global took a lead role in helping prepare the CEO and other top executives to testify before a congressional oversight and investigation hearing, as well as shaping and conveying to both federal lawmakers and agencies the quick and decisive action that was taken to correct the specific safety issue and the underlying reporting failures that created the situation in the first instance.

Results

Roberti Global was successful in mitigating the reputational and political fallout, preparing the client to testify in an open public hearing, and implementing a solution to protect consumers moving forward. The Company’s testimony and overall response was roundly praised by lawmakers and consumers for their candor, proactive measures, and effectiveness.